Dutch craftsmanship

We believe in local production because it aligns with our values of responsibility, quality, and transparency.

Building a legacy starts with the choices we make today, and we believe it starts here, with us.

In an industry often criticized for pollution and labor exploitation, our approach seeks to create a positive impact.

It isn't exactly the industry standard... why???

It's expensive. Really expensive. And most businesses are about maximizing profits... at the cost of EVERYTHING.

Quality, Human standards, Fair pricing... you name it.

In our eyes the fashion industry has been turned to something it probably won't ever get back from. But we can try... how foolish it may be.

We chose for Dutch production because:

• We'd like to know who makes our clothes, how they work and how much they get payed.
• This way we can quite literally hop on a train and be at the atelier within 3 hours.
• We want to make premium products, which in our eyes can NOT be made by people who are getting payed cents on the euro. Everyone has to get a fair share in profit.
• We are proud of our country and want to wear products that were made on OUR soil.

In almost every market on earth: food, wine, furniture, art, design: we care about where something is made, and by whom.

Origin matters. Craftsmanship matters. Story matters.

So why not in fashion?