Quality over Quantity

By Koen, Founder

Living by quality above quantity is, for me, a way of becoming my best self. It’s about choosing with intention, taking responsibility, and being conscious of how daily decisions shape the person you become.

I believe the way you live today matters more then we think... not just for yourself, but for who you will be tomorrow. Becoming a father is my dream, and that belief gives weight to every choice I make now.

That mindset is what lies at the foundation of this brand.

Lieverd ik ben Thuis gives that belief a name. Growing up, those words were often shouted through our home by my parents when one of them arrived. A simple sentence that meant safety, presence, and belonging.

In English, it translates to “Darling, I’m home.”

Over time, that sentence came to represent something deeper to me... coming home to clarity, responsibility, and alignment. The name connects how we choose to live with where we come from.

And it reflects the life we're building toward.